Power Marketing can also evaluate your Web site through Usability Analysis. For this type of Web site usability evaluation, our own experts review the site and provide a report evaluating its usability. This type of evaluation can usually be done quickly and is ideal for limited budgets.
Contact Power Marketing today to begin developing your Web site usability project.
The Importance of Web Site Usability Evaluation
If your business has a Web site it is vitally important that it be easy and satisfying for your visitors to use. Today's more-experienced Web users have less tolerance of illogically or inconsistently designed sites than they had in the past. The Web makes it very easy for a frustrated user to simply go to another site to find what they are looking for. If your Web site is not as usable as it could be, you may be losing potential customers to the competition.
On the other hand, if your Web site has a high degree of usability, your visitors will have a more satisfying user experience and will be more inclined to do business with you rather than the competition. A more usable site also gets more traffic and more repeat visits, which translates into increased sales.
Usability Testing
Web Site Usability Testing is an interactive process in which a moderator leads a discussion of a Web site's usability with a user or group of users. Normally the testing is conducted on a computer with a functional Web site, although mock-ups can also be used. Topics for discussion and evaluation include navigation, content, and visual appeal.
Usually a usability testing session is conducted as a series of individual interviews between a moderator and a user, but testing sessions can also be conducted in a group setting similar to a focus group, with participants evaluating the site together. Participants are observed as they use the site and are also asked specific questions about what they like and dislike about the site.
In some cases participants may also be asked to use and comment on Web sites developed by other companies. This can be very helpful if testing is being conducted early in the design stage, because while users are usually not very good at imagining how a Web site should function, they are good at telling you whether they like or dislike how a site actually functions. This information can then be used to improve the core design of your site.
Usability Analysis
Power Marketing can also utilize its experience in usability testing and marketing research to independently evaluate your Web site using our own experts. Power Marketing will begin the project by reviewing and analyzing your Web site. We will then create a report which summarizes our analysis of the site, and make recommendations for improvement. Three main aspects of the site will be evaluated: navigation, content, and visual appeal.
The Usability Evaluation Process
Before evaluation begins, Power Marketing will develop an evaluation guide with customized questions which address the usability of your Web site. If you have chosen to do Usability Testing, Power Marketing will then recruit participants for the testing sessions. Evaluation will then occur, with either the participants or Power Marketing's own experts, depending on your choice of evaluation method. When evaluation is complete, Power Marketing will prepare a comprehensive report summarizing the results and offering recommendations for improving the site's usability.
Other Web Site Evaluation Services
Power Marketing can also evaluate your Web site to make sure that it is an effective marketing tool and that it helps to express and strengthen your brand. In addition, we can help you to identify your site's strengths and weaknesses as compared to the competition.
Advertising | Branding | Planning and Communications | Public Relations
Client List | Samples | Contact | Home