Home  |  About Us  |  Press  |  Our Clients  |  Case Studies
Focus Groups   Surveys   Brand Strategy   Mystery Shopping   Public Relations   Web Site Usability   Healthcare Research	Your Message Power Marketing and Research has specialized in healthcare research since its inception. We have successfully gathered data from patients, nurses, physicians and other healthcare professionals through a variety of research methods. We focus on customized research projects that typically require a flexible, creative, hands-on approach. We are pleased to be a part of numerous successful SBIR (Small Business Innovation Research) and STTR (Small Business Technology Transfer) grant-funded projects that were awarded through the National Institutes for Health. We help health systems, medical centers, medical educators, and product and service providers conduct research. Our healthcare research services include: Focus Groups Focus groups are an excellent way to understand how opinions are formulated and what factors influence behavior. We use focus groups in healthcare research to: Test brand name awareness Introduce potential new programs and services Delve into patient satisfaction with facilities and staff Gauge awareness of advertising Patient Satisfaction Surveys Patient satisfaction is critical to healthcare facilities. If you need to understand patient opinions we can help by conducting patient satisfaction surveys that will: Identify strengths and weaknesses in patient care Evaluate satisfaction within individual departments Measure satisfaction with healthcare plans Compare your facility with a competitor Assess how patients might value new services or facilities Staff Surveys and Focus Groups The performance of your staff is critical. They are the frontline workers who interact with patients and directly influence opinions. Surveying these staff members will uncover areas that need improvement. Conducting focus groups to dig deeper will help you learn how to address specific issues. Address staff morale Assess overall staff satisfaction Engage staff in strategic planning Discover satisfaction differences among departments Product and Service Provider Research If you provide a product or service to the healthcare industry, Power Marketing and Research can help you gather data from your target market efficiently and effectively. We’ll work together to discover the best research method for reaching this audience to fulfill your objectives. Listen to What Our Clients Have to Say "Our project required a flexible recruitment strategy, as the subject matter was sensitive. Power Marketing and Research evolved with us to maximize recruitment and help us achieve the ultimate success of our project." — Michael D. Fetters, MD, MPH, MA Director, Japanese Family Health Program Department of Family Medicine University of Michigan Health System "Power Marketing and Research quickly assessed our research needs and fulfilled our objectives on time and on budget." — Mack Ruffin, MD Professor of Family Medicine Assistant Chair, Family Medicine Medical School and Assistant Research Scientist, Epidemiology, School of Public Health Our Certifications As part of our ongoing dedication to healthcare research, our staff is certified in PEERRS (the University of Michigan's Program for Education and Evaluation in Responsible Research and Scholarship). We are PEERRS certified for human subjects research in : Biomedical and health sciences Social and behavioral sciences We have also completed the NIH (National Institutes of Health) "Protecting Human Research Participants" training course.

Power Marketing and Research | 540 Avis Drive | Suite C | Ann Arbor, MI 48108 | 734-741-1134