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Listed below are some of Power Marketing and Research's recent projects of note.

Ann Arbor Art Fairs
Power Marketing and Research conducted over 800 intercept-style interviews with attendees at the 2008 Ann Arbor Art Fairs. The project required design and development of a survey instrument, training of staff to deploy the survey, successful deployment of the survey during the Art Fairs, development of a survey report and a community presentation tool.
Thomson-Shore
Power Marketing and Research conducted a customer survey for employee-owned Thomson-Shore to measure attitudes and perceptions towards the company, gauge brand awareness and favorability towards the Thomson-Shore brand, gather opinions on motivations for using Thomson-Shore, and to compare and contrast Thomson-Shore to the competition to discover competitive advantages and learn areas that may need improvement. The survey was followed by a series of focus groups with the entire staff (225 employees) of Thomson-Shore. Additionally, branding workshops were conducted with the staff to help determine and refine the Thomson-Shore brand.
University of Michigan — Department of Family Medicine
Power Marketing and Research has conducted several research studies for the University of Michigan Department of Family Medicine. Projects include a series of focus groups on colorectal cancer with Drs. Michael Fetters and Mack Ruffin. This project began with a series of ten focus groups measuring attitudes and opinions on the health issue. In addition, in-depth interviews were conducted to formulate a website based upon the focus groups. Once the website was complete, a series of usability testing sessions were conducted. All sessions were held in a variety of locations in Michigan with a demographic and ethnic mix of participants.
Another major project for Family Medicine was development of a logo and assisting with website usability testing for the "Stepping Up to Health" project being conducted by Dr. Caroline Richardson. Power Marketing and Research also worked with Dr. Masahito Jimbo on a series of focus groups with clinics currently utilizing the ClinfoTracker software. These focus groups assessed how current clinics are using the colorectal cancer screening portion of ClinfoTracker to track patients. The goal of that project was to learn how to improve the overall shared decision-making process between physicians and patients through ClinfoTracker. We are currently conducting focus groups with physicians, their office staff, and patients about Cielo Clinic, a patient management system. This is being conducted with Family Medicine and Cielo MedSolutions.
National Association of Home Buyer's Agents
Power Marketing and Research has developed, written and distributed press releases and accompanying detailed reports for the National Associate of Home Buyer's Agents (NAEBA). These releases were written with unique angles and positioned carefully to demonstrate that the association was providing consumer information of interest to a broad range of target audiences. The press releases and reports have been highly successful, yielding placement in publications as diverse as the LA Times, Dallas Morning Times, Realtor Magazine, Realtor Times, The Nigerian Times, and numerous blog entries.
Ann Arbor getDowntown Program
Power Marketing and Research developed and implemented a public relations and marketing plan for the getDowtown Program and Curb Your Car Month. The plan included a strategic list of the recommended methods for communicating Curb Your Car Month to the target audiences; strategies to provide exposure for getDowntown Program; an evaluation of the current and potential communications opportunities for Curb Your Car Month; a series of suggested communications vehicles to fill any gaps in internal or external audiences; press release schedule and topics; and more. Power Marketing and Research developed and executed a media tour in May 2008 that yielded several press placements, and also coordinated radio interviews for staff and getDowntown Ambassadors.

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Focus Groups Surveys Brand Strategy Mystery Shopping Public Relations Web Site Usability Healthcare Research	Your Message Listed below are some of Power Marketing and Research's recent projects of note. Ann Arbor Art Fairs Power Marketing and Research conducted over 800 intercept-style interviews with attendees at the 2008 Ann Arbor Art Fairs. The project required design and development of a survey instrument, training of staff to deploy the survey, successful deployment of the survey during the Art Fairs, development of a survey report and a community presentation tool. Thomson-Shore Power Marketing and Research conducted a customer survey for employee-owned Thomson-Shore to measure attitudes and perceptions towards the company, gauge brand awareness and favorability towards the Thomson-Shore brand, gather opinions on motivations for using Thomson-Shore, and to compare and contrast Thomson-Shore to the competition to discover competitive advantages and learn areas that may need improvement. The survey was followed by a series of focus groups with the entire staff (225 employees) of Thomson-Shore. Additionally, branding workshops were conducted with the staff to help determine and refine the Thomson-Shore brand. University of Michigan — Department of Family Medicine Power Marketing and Research has conducted several research studies for the University of Michigan Department of Family Medicine. Projects include a series of focus groups on colorectal cancer with Drs. Michael Fetters and Mack Ruffin. This project began with a series of ten focus groups measuring attitudes and opinions on the health issue. In addition, in-depth interviews were conducted to formulate a website based upon the focus groups. Once the website was complete, a series of usability testing sessions were conducted. All sessions were held in a variety of locations in Michigan with a demographic and ethnic mix of participants. Another major project for Family Medicine was development of a logo and assisting with website usability testing for the "Stepping Up to Health" project being conducted by Dr. Caroline Richardson. Power Marketing and Research also worked with Dr. Masahito Jimbo on a series of focus groups with clinics currently utilizing the ClinfoTracker software. These focus groups assessed how current clinics are using the colorectal cancer screening portion of ClinfoTracker to track patients. The goal of that project was to learn how to improve the overall shared decision-making process between physicians and patients through ClinfoTracker. We are currently conducting focus groups with physicians, their office staff, and patients about Cielo Clinic, a patient management system. This is being conducted with Family Medicine and Cielo MedSolutions. National Association of Home Buyer's Agents Power Marketing and Research has developed, written and distributed press releases and accompanying detailed reports for the National Associate of Home Buyer's Agents (NAEBA). These releases were written with unique angles and positioned carefully to demonstrate that the association was providing consumer information of interest to a broad range of target audiences. The press releases and reports have been highly successful, yielding placement in publications as diverse as the LA Times, Dallas Morning Times, Realtor Magazine, Realtor Times, The Nigerian Times, and numerous blog entries. Ann Arbor getDowntown Program Power Marketing and Research developed and implemented a public relations and marketing plan for the getDowtown Program and Curb Your Car Month. The plan included a strategic list of the recommended methods for communicating Curb Your Car Month to the target audiences; strategies to provide exposure for getDowntown Program; an evaluation of the current and potential communications opportunities for Curb Your Car Month; a series of suggested communications vehicles to fill any gaps in internal or external audiences; press release schedule and topics; and more. Power Marketing and Research developed and executed a media tour in May 2008 that yielded several press placements, and also coordinated radio interviews for staff and getDowntown Ambassadors.