Power Marketing offers a wide range of planning and communications services, including marketing plan development, competitive analysis, marketing workshops, branding workshops, direct mail, newsletters, brochures, and more. Contact Power Marketing today and let us help you with planning and communicating your marketing message.

The Importance of Planning

As the saying goes: "Look before you leap." Having a plan is always advisable before you take any action. This holds true in marketing as much as it does in any field. Before you invest in any advertising, public relations, or marketing endeavor, you need to have a plan.

The Marketing Plan

A marketing plan is the document that outlines your goals, your target markets and your methods for reaching them. It is one of the cornerstones of a successful marketing campaign, and should be completed before any marketing efforts are undertaken. The marketing plan should include the following elements:

• Your business definition.
• Your target market definition.
• A description of your branding.
• Your goals.
• A competitive analysis.
• An evaluation of past marketing efforts.
• A list of advertising promotions to attract new customers.
• A list of all tools being used to promote your business.
• A description of your marketing research plans for the year.
• Methods for measuring your success.
• A budget for marketing expenses. Include the percentage of profits dedicated to marketing.

Your Marketing Road Map to Success Workshop

In order to help you develop a marketing plan, or enhance your current plan, Power Marketing offers a unique workshop called "Your Marketing Road Map to Success." The workshop has been presented to businesses of all sizes in a variety of sectors. During the workshop, participants use a custom-designed booklet to help them plan out their marketing goals and identify their target markets in a clear, step-by-step fashion. At the end of the workshop you and your team will be ready to implement a comprehensive marketing program that has been carefully and logically crafted.

The Marketing Road Map To Success workshop includes the following components:

• Defining your business
• Defining your target markets
• Branding yourself
• Developing a comprehensive marketing plan
• Developing a strong public relations campaign
• Creating an advertising campaign to support your marketing plan
• Conducting research to find out what works and what doesn't

Communicating Your Marketing Message

Once you have determined your marketing goals and your target markets you can begin to determine the best methods for reaching those markets. Most businesses incorporate a variety of communication tools into their marketing plan. These might include customer newsletters, video content, direct mail, brochures and more. It is important to consider which tools will be most effective, and that's where marketing research can play a part.

At Power Marketing we develop direct mail campaigns that get results, ads that get noticed, and materials that get attention. Talk to us today about putting our team of experienced professionals to work for you.

Power Marketing's Planning Services

• Marketing plans
• Competitive analysis
• Marketing workshops — Your Marketing Road Map to Success
• Branding Workshops
• Marketing research
• Project-based consultation

Power Marketing's Communications Services

• Direct mail campaigns
• Newsletters
• Video content
• Web site copywriting
• Brochures
• Annual reports
• Ad campaigns and placement
• Public Relations