Power Marketing and Research is a full-service marketing research firm located in Ann Arbor, Michigan. When you choose Power Marketing and Research for your project, our team of experienced professionals will provide you with a customized, comprehensive solution to your marketing and research needs.

We specialize in helping companies understand the four most important customer categories:

  • Current customers
  • Lost customers
  • Potential customers
  • Employees (your internal customer)
Your customer's behaviors and choices are our business. We'll track and measure loyalty, satisfaction, awareness, and perceptions so we can help you understand the needs of your customers. Using a variety of marketing research methods, we can also discover how to bring new customers to your brand. Tell us the question and Power Marketing and Research will help you find the answer through marketing research.

If you're ready to retool your brand, we can help you develop a new brand identity through strategic research. We'll help you position yourself as a brand leader in your category by developing an identity that appeals to the both the emotional and rational reasons your customers choose your products and services.

Our services include:

  • Surveys
  • Focus Groups
  • In-Dept Interviews
  • Mystery Shopping
  • Competitive Analysis
  • Customer Satisfaction Studies
  • Market Intelligence Gathering
  • Marketing Plans
  • Branding
  • Public Relations
  • Marketing Workshops
  • Branding Workshops

Power Marketing and Research services a broad range of clients in numerous industries, including medium to large businesses and nonprofits in education, healthcare, manufacturing, and transportation.

Power Marketing and Research is proud to be affiliated with many non-profit organizations. These include:

 

Power Marketing and Research | 540 Avis Drive | Suite C | Ann Arbor, MI 48108 | 734-741-1134